At Noora Health, Simerneet develops behavior change campaigns and caregiver tools across maternal and child health, cardiac care, tuberculosis, HIV/AIDS, and noncommunicable diseases. She brings 16+ years of cross-sector experience in health, skilling, livelihoods, and rural development, having worked with the Government of India, multilaterals, NGOs, and creative agencies. Her work blends storytelling and behavioral science to build communication that is empathetic, culturally grounded, and impactful, helping patients and caregivers navigate health journeys with dignity and confidence.