Primary Logo
The Noora Health Primary Logo was designed to feel approachable and trustworthy. It was updated from the original Noora logo to modernize and update the design.
Logo Versions
When the Primary Logo doesn’t suffice, please use one of the following:
NOORA HEALTH should only be written in Soft Black and White. No other Primary or Secondary colour should be used for the Logotype.
The soft black logo should be used on light colored backgrounds. The white logo should be used on dark colored backgrounds.
Logo Usage
It’s important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. Its orientation, color, and composition should remain as indicated in this guideline — there are no exceptions.
Noora should always
be written in full as
Noora Health.
It cannot be abbreviated to only “Noora” or “NH”.
This applies for all external brand communications.
Use the Primary Logo wherever and whenever possible.
Logomark
Logomark can be used on its own as an accent or on any small digital assets like favicons or social profile pictures.
While the logomark can exist without the logotype, the logotype should never exist without the logomark.
Colours
R 56 G 56 B 56
C 69 M 62 Y 61 K 54
#383838
R 253 G 250 B 247
C 0 M 1 Y 2 K 0
#FDFAF7
R 221 G 62 B 119
C 8 M 90 Y 29 K 0
#DD3E77
R 55 G 183 B 230
C 65 M 7 Y 2 K 0
#37B7E6
R 0 G 149 B 110
C 84 M 18 Y 72 K 3
#00956E
R 250 G 168 B 32
C 0 M 39 Y 98 K 0
#FAA820
Typography
HEADLINE FONT: Playfair Display
The desire to help the people we love is universal
BODYCOPY FONT: Poppins
Access to caregiver training and support is not. For nearly a decade, we’ve been building Noora Health to address this gap. We believe no one should suffer because of a preventable medical condition.
Please use these fonts in your Noora Health products & projects – print or digital, commercial or otherwise.
When in doubt, use Poppins everywhere.
Frequently Asked Questions
Why did we update the logo? And the new website?
The overall brand refresh was driven by form, function, production needs, and our growing organization.
Additionally, we wanted a fresh new website and strong, visual storytelling to showcase our team, work, and impact ahead of increased website visits from our TED Talk and Skoll award!
Our original logo will always maintain a special place in the story of Noora, but it needed to grow and scale along with the organization. Think of this updated logo as an homage to our original logo – just slightly cleaner and more production friendly.
Where can I access the new logos?
Right here on this page! You can also find it pinned in the channel #noora-health-the-brand.
Who do I go to for questions about the brand?
Is it a design question? Ask on #noora-health-the–brand channel! If it’s a content, social media, or comms questions, tag @kelly in the same channel.
What happens if I see a document or material with old branding?
Share it in #noora-health-the-brand! Please include a link to the document and tag the author or teammate who owns/manages the document/material.
Do I need to update past materials with the new fonts and logos?
Great question! With any brand refresh or org-wide change, it will take some time to fully integrate the new brand style and logo into our existing processes and materials. Moving forward, if you’re already updating a document or material, please replace the old logo. If possible, update to our new colors and fonts. For new documents, presentations, or any Noora Health-branded materials, please follow the guidelines here.
How do I get these fonts into my Google Suite?
Our brand fonts – Playfair Display and Poppins are free Google Fonts. You can directly add them from the toolbar on any Google platform – slide or docs. We will assist you in installing them on your system. The fonts will come pre-installed in all the new systems.
You can also refer to this youtube tutorial
Which fonts should I use for Hindi and other languages?
Please continue to use the Noto Sans font family for Hindi and other vernacular scripts.
You can download those free fonts here
Where can I find a Google doc template?
Right here! It has the fonts and colours already preset. Please go ahead and use it for internal and external documentation.
Where do I find the Noora Health letterhead?
Right here is the Google doc version. You can also download the Word document from this link.
Where do I find the Noora Health overview deck and template?
Here! Please make a copy of this template version. If you have questions about the deck or would like a final review of your presentation, reach out on #noora-health-the-brand.
If you are having trouble with anything in this guide, you are missing brand elements from the brand package, or you are unsure if your communication best represents the Noora Health brand,
Join the Slack channel:
#noora-health-the-brand